Google AdWords is a direct way to reach your customers quickly. Most people are exposed to google AdWords regularly when they go online. Google AdWords is all about calling attention to your website and get more customers. You pay to get a prominent display spot through Google.
What is Google AdWords?
Google AdWords can be described best as an online advertising platform. It is a platform offered by Google itself.
Just to avoid confusion we would like to clarify that Google AdWords has been integrated with Google Ads. They are now one and the same thing. So if you hear someone say the Google AdWords is dead in effect they are right but not completely. It still exists but under a slight change of name – Google Ads.
The most essential part of using Google AdWords is your keywords. Before you launch out you first need to plan out your keywords. Keywords have two aspects to it:
- They are the words that describe your product or service best - They are a choice of words that are commonly used to search for your product.
For a business to select its own keywords is a herculean task. We your digital marketing agency will help to define your keywords using advance keyword tools.
What can Google AdWords do for your business?
All the hype is fine, but when you have to put money down then you need to know where it is going and how it is going to help your business. At the end of the day what matters is the business you do and the profit you make. Google AdWords focuses on the crucial aspects of a business.
- Drive website traffic: Encourage people to visit your website when they are searching online for products similar to yours. Google AdWords places your website in a prominent place. It makes your website visible and helps to drives more traffic home.
- Call and orders: By engaging a niche target audience you are able to increase the number of calls you get from potential clients. A large percentage of these calls can be converted to orders.
- Increased retail: Google AdWords can help you get more foot fall in your store. Whether you have a physical store or an online store. It highlights your brand and gives you the well-deserved publicity.
Google AdWords types
There are a variety of ads that you can place under the Google AdWords. Let us take a brief look at them.