We live in a world of handheld device and comprises of a population which thrives on apps. Irrespective of what your type of business you need an app. An app helps you to interact on a one to one basis. It is a personalised form of communication with a customer. Or even a potential customer. You can engage a customer in an effortless manner. But how do you reach this stage? How do you make people download your app? Here is where app marketing is necessary.
What does an app do for your business? An app builds a direct channel for communicate with your customer. It is not a general form of communication but a personalised one.
- It reminds customers that you exist and are at their service
- It makes your service easily accessible to a customer
- App personalisation enables customers to feel a sense of reliability and helps build a comfort level.
- Customer feel a direct connect with you as a service provider
- They can the current status of their request whether it is an order or a query
What is App Marketing?
In simple terms App Marketing refers to making your app popular. App marketing comprises of two broad categories:
App user acquisition marketing which is related to finding an audience App downloads which aims at increasing the number of app downloads.
Both these categories of marketing and promotion are essential for an app. They contribute equally towards the success of the mobile application.
Why do you need app marketing? ?
In the market today we have a large number of apps available. Each one of these apps offers a huge variety of features. This makes app marketing a tough job. Google Play has nearly 3 million apps while the App store has more than 2 million apps. How are people going to find your app among the millions? These astounding figures are the reason why you need app marketing.
What does app marketing include?
App marketing is a well strategized technique which aims at improving the visibility of your app in the app store or google play and encourages downloads.
App marketing campaign: The best way to build an audience for your app is through app marketing campaigns. Paid advertising is the best way to ensure that your get the kind of visibility required. Marketing campaigns can be designed depending on the features of your app and the target audience.
App store optimisation: There are a number of factors which helps to optimise your app in the app store. Categorising the app in the correct manner so as to attract the right audience viewing is one essential task. Indexing the app title and the keywords helps to promote the app.
App publicity: How do people get to know about your app? Publicity is important for every app, especially at the onset. The best way to get maximum publicity and visibility is through social media. Various social media channels like WhatsApp, Facebook, Twitter, Instagram etc. can be used to let people know about your app and what it ca be used for. Social media is a great way to reach your target audience.
The next step…
App marketing does not stop at getting a large number of people to download the app. People have to use it. In short they have to use your services. So how do you encourage users to use your app? We should not forget that the user already has various other apps which they have been using. What does your app offer that is better than their current app? It is crucial to align the app marketing campaign to highlight the essential features of your app.
Engagement and retention are very crucial for the success of your app.
Push notifications: Once a user has downloaded your app the push notifications can help ensure that they use it. Lucrative offers can be displayed to encourage users to open your app and avail the offers.
Measuring the success of your app
Building an app and running a marketing campaign are not enough. Do people like your app? Are they even using it? If so, then how often do they use your app? The success of your app is defined not by the number of downloads but by the number of active users.